T-Mobile makes new service plans official, launches 4G LTE network

Today T-Mobile took a bold step forward with their service offerings, making official their Simple Choice service plan while simultaneously launching their 4G LTE network in seven major metropolitan regions. The carrier also unveiled a lineup of new 4G devices and a new ad campaign to spread public awareness of the changes going on at T-Mobile.

All part of T-Mobile’s “Un-carrier” concept, the Simple Choice plan,which went live over the weekend, allows subscribers a simplified experience when choosing a service plan. T-Mobile now offers one base plan featuring unlimited talk and text plus 500MB of data for $50. Unlimited 4G data is and additional $20, among other optional fees to add lines and features to the plan.

Along with the new plans, T-Mobile is doing away two-year commitments and device subsidies, instead opting to sell devices on interest-free monthly payment plans. It’s a big departure from what customers are used to, but it could kick off a new era in the wireless industry if it catches on.

But perhaps the bigger news is the launch of TMo’s 4G LTE network in Baltimore, Houston, Kansas City, Las Vegas, Phoenix, San Jose, and Washington D.C.. To accompany the new network are a series of LTE devices including the upcoming Samsung Galaxy S4, BlackBerry Z10, HTC One,Samsung Galaxy Note 2, and a 4G hotspot.

Look for some “wild west” themed commercials to debut in the coming weeks to push all the changes at T-Mobile. We’ll see if other carriers follow their footsteps into the new frontier